Wednesday, December 25, 2019

Leadership Styles And Its Impact On The Quality Of Patient...

In every health care organisation, strong leadership and management skills play a pivotal role in the provision of quality patient care. Among health care professionals, a strong leadership style is one that motivates the team to practice ‘direct involvement in clinical care while constantly influencing others to improve the care they provide’ (Cook, 1999). This is echoed by Porter-O’Grady (2003) who stated, ‘Primarily nurses may use leadership ‘styles’ to effectively identify and achieve goals, motivate staff and support to help provide the best evidence based practice to achieve a specific and achievable goal’. With a focus on two specific leadership styles, namely transactional and transformational, nursing professionals can positively influence the quality of patient care. These two styles both stem from power and influence, the core leadership theory that suggests personal power is vital in leadership and a successful leader uses bo th expert and referent sources of power (Piccolo and Colquitt, 2006). Both these styles are significantly different in approach and execution. They both also present different strengths and weaknesses so it is important for graduating nurses to understand how to use both styles collaboratively and to their advantage as they are not mutually exclusive, and some combination of both may enhance effective leadership (Mahoney, 2001). A manager is expected to carry out specific duties and has definite responsibilities. Good nursing managers areShow MoreRelatedLeadership Style : An Effective Leader861 Words   |  4 PagesLeadership Style An effective leader has many factors that enable them to be successful. Some of the key characteristics of an effective leader are passion, charisma, dependability, problem solver, communication skills, and multi-tasking abilities. Marquis and Huston (2015) describe four types of leadership styles; autocratic, democratic, laissez-faire, and bureaucratic. The autocratic leadership style deals more with acquiring control and accomplishing tasks rather than relationships (Marquis Read MoreAre Leadership Mentoring Programs Beneficial? Increasing Patient Care Outcomes?982 Words   |  4 Pages Literature Review: Are Leadership Mentoring Programs Beneficial in Increasing Patient Care Outcomes? Kenyata Patterson Auburn University Montgomery Literature Review: Are Leadership Mentoring Programs Beneficial in Increasing Patient Care Outcomes? 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A formal leader is one that is selected and given authority by the hospital management to make decisions and act (Kozier et al, 2010). They are in a position of leadership thus includes the charge nurse, resource nurse, and the manager. They create shared vision, build trusting relationship through communication and initiating transformation and democracy through role directing and being role defined (Ezziane, 2012). The informalRead MoreThe American Association Of Nurse Practitioners1631 Words   |  7 Pagesnational organization, it also certifies NPs nationally. The AANP represents all NP specialties and advocates for high-quality healthcare services for patients and their right to obtain such services from their provider of choice. One of the most significant functions of the A ANP is its involvement in advocacy and government affairs. Over thirty laws benefiting NPs and their patients were passed with the support of the AANP over the last two years. The AANP has a dedicated federal staff that worksRead MoreWhy Is Nurse Managers As A Leader?1516 Words   |  7 PagesFor the hospital as for any other organization to be successful, it is very important that employees work in harmony to provide best healthcare to the patients. Because leadership involves the exhibition of style or behavior by managers or supervisors while dealing with subordinates, leadership is a critical determinant of the employees’ actions toward the achievement of the organizational goals (Saeed, Almas, Anis-il-Haq, Niazi, 2014) . In every organization, emotional tension and conflictsRead MoreLeadership Styles With Personal Leadership Style973 Words   |  4 PagesLeadership Leadership is a vital part of the business environment because it entails of giving direction to member in order to accomplish a common goal. Leadership styles are important aspects of an organization because certain techniques are more effective in different situations. When leadership is effective, then the outcomes are positive and desired goals are attained. This paper will explore the different leadership styles with reference to my own personal leadership style. It will give reasonsRead MoreTo Become A Valuable And Successful Leader, One Must Have879 Words   |  4 Pagesclientele. The effectiveness of leadership depends on the style of leadership that the leader implements, and usually depends on the leadership. This indicates that different leadership styles are effective in different circumstances. Where in communication of any manager or leader must give clear directions to their subordinates and give knowledge about their work. This is a trend seen within the basis beh ind what a healthcare organization stands behind. Leadership is key to successful personnelRead MoreLeadership And Group Management : An Important Factor For Fulfillment And Development1218 Words   |  5 PagesAbstract: Leadership and group management is a crucial issue in healthcare and nursing institutions, where people needs and impacts of technology generates competitive advantage for institutions. Nursing leadership is an important factor for fulfillment and development of organizational group and personal goals. This article reviews the types and concepts of leadership skills, which nurses should possess to develop their professional discipline. Introduction: Professional nurses need to possess adequateRead MoreProcess Improvement Project1702 Words   |  7 PagesProcess Improvement Project Quality improvement in the bedside reporting compliance 1. Introduction The modern day health care system is currently faced with a wide array of challenges, such as the aging of the population and the intensified need for medical care, the rapidly evolving technologies and the increasing costs of the medical act. The solutions to these problems are often expected from outside the medical field, but the quality and efficiency of the medical act can also be

Monday, December 16, 2019

Mental Health Occurrences That Affect An Individual

First of all, to have a better understanding for this forum relating to mental health occurrences that affect an individual s health and wellness, I would like to start the definition of mental health, mental illness, and mental disorder. Mental health is an individual with exuberant cognitive functioning in participation with activities, adaptation with changes, recover with any problems and difficulties, able to fulfill relationship and have a sense of well-being (Crist, McVay Marocco, n.d.). Mental illness is identifiable irrational thinking or reasoning distinguishable with an altered mental status that is related to debility and afflictions (Crist, McVay Marocco, n.d.). Mental disorder is any mental imbalance that exhibit in†¦show more content†¦Census in 1993 performed by NCHS found out that among all age groups, elderly male Caucasians have the greatest suicidal rate in the United States (NCHS, 1993). Elderly patients have suffered from major depression may be attributed to change in their lifestyle, or home environment, the death of loved ones and others. Aging adults are susceptible as youngsters of the most general mental health disorder in our society which is depression, anxiety and alcohol abuse (Kelley, 2003). There are two forms of identifying an individual with a depression disorder. Major depression — is an uncompromising manifestation that is affecting to perform an individual s daily activity such as sleep, eat, exercise, work, and other leisure activities. The occurrences could be once or more than once of a person s lifelong (NIMH, n.d.). . Persistent depressive disorder— is a melancholy that last for at least two years. It may have a significant occurrence of depression along with an interval of minor symptoms but must last for two years (NIMH, n.d.) Some forms of depression are slightly different, or they may develop under unique circumstances. They include: Psychotic depression - a person who is presenting with hallucinations that are unusual occurrences with some insanity such as an individual s perception in the absence of a

Sunday, December 8, 2019

Data Science and Predictive Analytics †Free Samples to Students

Question: Discuss about the Data Science and Predictive Analytics. Answer: Introduction Companies are formed for different purposes which include the provision of certain products in exchange for revenues. Firms, therefore, need to establish the necessary network that will ensure that the products of the company can reach the target market. Supply chain and logistics management refer to a system established in the organization to ensure that the company can supply the products and services to its customers (Barney, 2012, p.4). The supply chain management involves sourcing for the raw material, processing, transportation, warehousing, packaging and handling and network design which in most cases helps in distribution of the products to the target customers. This report is written to illustrate the integrated supply chain and logistics management in organizations, and Sphinx Australia Company will be used. Sphinx Australia is a company located in Australia and in the clothing industry. The firm was formed in 1984 to design, manufacture and distribute clothing to a wide range of customers which comprise men, women and children. The company specializes in denim, shirts, defense apparel, blouses and emergency clothing (Sphinx, 2013). The company can manufacture clothes locally and even in abroad because it can offer the needed quality clothes. The company's factories are equipped with the state of the art machines that help the firm to manufacture and package the products in time to meet the ever-changing demands of the target market. The company sources for the quality raw materials or even materials that will lead to the production of quality products that satisfy the tastes and preferences of the customers. Supply chain and logistics in the organization. Supply chain and logistics management in organizations is divided into several divisions which are headed by experts or managers with the needed qualifications. The areas include; Sphinx Australia purchases raw materials from various suppliers in the country. The company chooses the required supplier who will supply the right quality materials according to the specifications of the customers. The selection of the supplier also depends on the reliability of the supplier, the resources of the supplier and even the costs associated with the supplier (Georghiou et al.2014, p.7). If the company will manufacture the needed clothes, the company chooses a different supplier who is different from one needed if the company was to purchase ready-made clothes. After sourcing the needed material from the right supplier, the materials are taken to the factories for processing. The factory manager should ensure that the company manufactures the desired quality of clothes that will satisfy the needs of the customers and position the brand of the company in a position that will enable it to compete effectively with the competitors (Acin et al.2012, p.1349). The company ensures that the equipment in the factory are working efficiently to minimize wastage of raw materials. This will help in minimizing production costs. The company also ensures the factories produce the needed quantity of products to avoid the shortage of products which leads losses and loss of goodwill and reputation of the company. The packaging of the products is done after they have been manufactured by the factories. The packaging and handling of the products is done manually because the company has the required manpower to perform the tasks effectively. The clothes are packed in branded bags that enable the customers to distinguish the products from those of competitors (Wikstrm et al.2014, p.105). Products being exported abroad are packaged differently because they need extra care when handling them so that they can reach the required destination in good condition. Handling of the products when loading them into vehicles is also done manually with the help of machines that make the process easy. Warehousing involves storing the clothes in stores in anticipation of future demand. The clothes after being packed are taken to the warehouses for storage. The warehouses are located in different cities and towns in Australia to make distribution much easier. Warehousing helps the company not to incur losses that are associated with running out of stock (Garca et al.2014, p.65). In the warehouse, stock taking is done before the products are stored. This helps to minimize theft of the products and also to track slow moving products. The warehouses have enough security as they are heavily guarded by private security agencies. The company facilitates movement of the raw material from the suppliers to the factories. Some suppliers who offer after sale services relief the company from such transport costs (Ji et al.2014, p.216). Movement of the finished products from the factories to the warehouses is done by the company trucks. The company also ensures that the products move from the warehouses to the retail stores where the customers can access the products easily. The company hires trucks to transport its products to the neighboring countries because outsourcing such services is less costly. The company also offers after sale services by transporting the customers products to their wholesale or retail stores. In case of customized clothing that needs to be transported abroad and trucks cannot be used, the company uses airplanes, but the cost of transportation is incurred by the customers. Network design refers to the operating framework of the company and it guides and helps in the management of the firm. The network design determines how efficient the business will be. The network involves procurement, processing, and manufacturing, warehousing, transportation, marketing and financing of the firm (Farahani et al.2014, p.99). Sphinx Australia has several suppliers who provide supplies whenever needed. The company selects the supplier who will help provide raw material that will lead to the production of products that satisfy the needs of the company. The company procures material locally and abroad depending on the demands of the customers. The network also has efficient manufacturing plants that are well equipped to enable the company produces quality products. Government is also part of the network. The company ensures that it complies with the enacted government regulations such as payment of taxes, renewing operating licenses and environment conservation policies The network framework of the company also has several warehouses that enable the company to store the manufactured products. This enables the company to stock enough stock that will enable them to withstand hard production times due to several factors such as inflation (Colledani et al.2014, p.786). The network also has transport means that enable it to distribute products from the manufacturing plants to the warehouses and from warehouses to the retail stores which are located all over the country. The network design also has marketing section that enables the company's products to be known by customers and potential customers (Jacobs et al.2014, p.534). The marketing involves media advertising, print media advertising, promotions and public relations. These activities enable the company to generate high revenues. The finance section also forms the network design. This enables the company to efficiently manage the resources of the company and also identifying sources of finance. The finance section is the heartbeat of the network as all the sections need to liaise with it. For efficient operations, the components of the system should work together. The section is also responsible for monitoring the costs of the company. Recommendations To improve the performance and competitive advantage of the company, sphinx Australia Company need to start practicing the following recommendations in each of the given areas; Sphinx Australia needs to start ordering materials using economic order quantity (EOQ). This method will help the company to save on costs that are associated with urgent procurement of materials (Chung and Crdenas-Barrn, 2012, p.2153). The system will also help the company avoid costs associated with frequent ordering of raw materials. Such practices will also enable the company to save on storage costs that are incurred due to storing high amounts of raw materials in the warehouses and have freedom of charging low prices which improves the competitive advantage. Sphinx Australia should also practice single sourcing method of procuring raw materials to select the trusted suppliers who will deliver the expected quantity and quality of materials. This will enable the company to maintain the good image of the brand. The company should also develop a network with the suppliers such as extranet that will enable communication and flow of information to be easy (Friedl and Wagner, 2012, p.3079). This will simplify the process of placing orders and ensure in time delivery of the materials. The company should also procure materials from suppliers with good reputation and goodwill who will help the company to maintain the good image. The company should also select suppliers who practice environmental sustainability to conserve the environment and this will improve the competitive advantage of the firm Manufacturing recommendations The company should have an integrated system of operation which will enable the procurement department to work together with other departments. The system will enable the finance to track the level of inventory in the warehouses to determine if the stock will meet the expected demand (Shao et al.2012, p.2409). This will enable the procurement department to order material in time to avoid the shortage of stock which can lead to losses. The company should encourage innovation in the processing plants which will ensure that there is minimal wastage of the raw materials during the manufacturing process. This will help to minimize manufacturing expenses and improve the efficiency of the manufacturing activities. The efficiency will result in improved quality of products, and the image of the brand leading to customer acquisition and customer retention and this will improve the performance of the firm. (Santamara et al.2012, p.151). The manufacturing plants should manufacture the desired quantity of clothing to avoid production of excess clothes which will lead to increased insurance costs and storage. The production of fewer products will not meet the market demand, leading to revenue loss and loss of customers and goodwill. This will be enhanced by encouraging innovation in the manufacturing process. Branding and packaging is a very important aspect of the supply chain management. The branding helps to distinguish the products of the company from those of competitor (Dodson et al.2012, p.935)s. The company should brand the clothes according to the preferences of the target market. This will only be possible by the purchase of machines that will make the branding more efficient. The company should also pack the products in disposable bags that are environmentally friendly to enhance environmental sustainability. This will help to improve the corporate image of the company leading to more sales and revenue. The company should package the products in cartons or bags that are well labeled to avoid confusion during transport and also avoid mix up during the purchase of the products by customers, and this will improve the performance of the firm. The packaging and handling of the products should ensure the protection of the products from different aspects such as mechanical shock and temperature. This will ensure the quality of the products is maintained (Li, 2013, p.172). The packaging should also enhance the security of the products. The package should be well sealed to minimize product swapping and theft. The packages should also be used to pass important information or even create awareness of the importance of using the products, how to dispose off the package or even the product and whether the product can be recycled or not. The packaging should be used as a marketing tool for the company. The company can highlight their products they offer, their store locations and even their contacts. This will lead to customer acquisition. The packaging should add convenience in handling the products, distribution, opening, displaying and even reclosing the package after opening. This will improve the performance of the firm. Warehousing recommendations Sphinx Australia company should adopt daily reconciliation of their stock to minimize theft of the products in the store. The regular stock taking exercises will also play a critical role in ensuring the existence of the recorded stock. The company should also develop an enterprise resource planning (ERP) system that will ensure that other departments involved in the supply chain can track the level of inventory in the store (Shao et al.2012, p.2409). This will help in avoiding overproduction which leads to increased storage and insurance costs. The system will also help the finance section to plan well and avoid the shortage of working capital in the company. The system will also help in tracking slow-moving products and the fast moving products. This will enable the company to stock faster moving products and generate more revenues. The warehouses should be well ventilated to prevent spoilage of the stored products which can lead to losses. The warehouses should be fitted with modern storage equipment that will help to maintain the high quality of the products. The equipment should prevent tearing of the clothes and prevent dust and oxygenated air vapor which can lead to rusting of the zips. The warehouses should have scanning machines that will prevent receiving unordered products (Ballestn et al.2013, p.700). The machines will also help in preventing the distribution of wrong products to customers and retailers and this will improve the performance of the firm. Transportation ensures the products of the organization are easily accessible to the customers and potential customers. The trucks should be branded and this will help in marketing the company and its products (Tavasszy et al.2012, p.215). The company should assign the trucks to transport products to warehouses and retail stores that have more sales to increase the revenues of the company. The company should have ERP system that will ensure that the company can monitor the movement of the clothes in the warehouses and retail stores (Shao et al.2012, p.2409). The company should then transport the merchandise in time to prevent the shortage of products in stores. In case of transportation of products to abroad, the company should make necessary arrangements with reliable transport agencies to avoid delaying the products. The transportation trucks should be fitted with equipment that will help in safeguarding the quality of the products in transit. Network design recommendations For effective and efficient collaboration, the company should establish an extranet which will ensure effective communication with all the networks. This will help in sharing critical information with the partners, suppliers, creditors and the customers. The network will help the customers to share their preferences and tastes and the company to advertise their new products. ERP system should be developed to ensure the departments involved in the supply chain can easily communicate (Barney, 2012, p.5). This will make it easy in placing orders and making payments of the incurred expenses. The network of the company should have effective information and technology department that will help in designing a company website that is user-friendly. The IT department should also help in developing efficient electronic commerce which will lead to more sales. This will ensure that customers can place orders in the comfort of their homes and offices and improve the competitive advantage of the f irm. The network should also comprise of reliable suppliers. The company should establish good relations with the suppliers. This will involve paying the suppliers in time and this will motivate the suppliers and this will enable the company to receive quality manufacturing materials in time (Sarkis, 2012, p.207). The network should also include marketers and advertisement agencies. This will ensure the companys products are well promoted so that to be known by the existing and potential customers. Big data analytics In modern society, companies are faced with big data which makes decision making so hard for most of the managers. To extract information from the large available data, the management of the company needs to invest heavily in technology that will enable it to predict trends in the industry (Chen et al.2012, p.1178). Failure to adjust to the fast-moving technological advancement, the organization, will not be able to compete effectively with the competing firms. For Sphinx Australia to practice big data analytics, methods of capturing, storing and retrieving the data should be available. In implementing the big data analytics, there are four stages; Sphinx Australia need to follow. The first stage is data structuring. In this stage, the company will be required to clean the available data to ensure it is of high quality to make it reliable when using it to predict trends (Gantz and Reinsel, 2012, p.11). The second stage is data availability. The data to be analyzed should be available when needed all the time to make the right decision. The third stage is basic analytics. In this stage, the company should be able to analyze the available data and come up with the basic analysis results such as correlation of the sales and customers income. The fourth stage is advanced analytics. In this stage, predictive analysis is made, and algorithms made to predict the future trends. Sphinx Australia can use big data analytics to improve its operations. The company will use the extracted intelligence to determine the suppliers risk. This will enable the company to choose the supplier who has less risk, and this will help in ensuring procurement of quality material (Waller and Fawcett, 2013, p.82). This will help to enhance the quality of the products. The big data analytics will also predict the product characteristics, and this will enable the firm to choose the right supplier to deliver the materials. The company can use big data analytics during the manufacturing process. This will be useful in ensuring the manufacturing plant has enough skilled workforce to deliver the expected results (Hazen et al.2014, p.76). The analytics will also help in identifying capacity constraints that hinder the production of the desired quality of goods. Inventory optimization will also be enhanced because the big data analytics will help in minimizing wastage in the plant. Big data analytics can be useful for the transportation of the products from the plant to warehouses and retail stores. Transportation alternatives will be provided and also help in routing and scheduling the available trucks of the company to the more profitable retail shops (Wang et al.2016, p.104). The intelligence provided will also enable the company to maintain the vehicles well. The analytics will also help in customer segmentation and the company will be able to track the ever-changing consumer behavior. This will enable the company to provide products that meet the demands of the customers (Cooper and Ellram, 2012, p.22). The analytics will also help the company to package the products in a way that appeals the customers because of the assortment optimization facilitated by the big data analytics. Conclusion The principal target of manufacturing companies is to produce products of high quality that meet the customer expectation. The supply chain management will then ensure that the customers can access the products so that the value of investment in the products can be realized. Without efficient supply chain and logistics management, the company will not be able to acquire customers and retain customers. For efficient supply chain, a company is required to capture, store and retrieve data to practice big data analysis which will result to optimization of the supply chain activities. References Acin, F.G., Fernndez, J.M., Magn, J.J. and Molina, E., 2012. Production cost of a real microalgae production plant and strategies to reduce it. Biotechnology advances, 30(6), pp.1344-1353. Ballestn, F., Prez, ., Lino, P., Quintanilla, S. and Valls, V., 2013. Static and dynamic policies with RFID for the scheduling of retrieval and storage warehouse operations. Computers Industrial Engineering, 66(4), pp.696-709. Barney, J.B., 2012. Purchasing, supply chain management and sustained competitive advantage: The relevance of resource?based theory. Journal of supply chain management, 48(2), pp.3-6. Barney, J.B., 2012. Purchasing, supply chain management and sustained competitive advantage: The relevance of resource?based theory. Journal of supply chain management, 48(2), pp.3-6. Chen, H., Chiang, R.H. and Storey, V.C., 2012. Business intelligence and analytics: from big data to big impact. MIS quarterly, pp.1165-1188. Chung, K.J. and Crdenas-Barrn, L.E., 2012. The complete solution procedure for the EOQ and EPQ inventory models with linear and fixed backorder costs. Mathematical and Computer Modelling, 55(11-12), pp.2151-2156. Colledani, M., Tolio, T., Fischer, A., Iung, B., Lanza, G., Schmitt, R. and Vncza, J., 2014. Design and management of manufacturing systems for production quality. CIRP Annals-Manufacturing Technology, 63(2), pp.773-796. Cooper, M.C. and Ellram, L.M., 1993. Characteristics of supply chain management and the implications for purchasing and logistics strategy. The international journal of logistics management, 4(2), pp.13-24. Dodson, R.E., Nishioka, M., Standley, L.J., Perovich, L.J., Brody, J.G. and Rudel, R.A., 2012. Endocrine disruptors and asthma-associated chemicals in consumer products. Environmental health perspectives, 120(7), p.935. Farahani, R.Z., Rezapour, S., Drezner, T. and Fallah, S., 2014. Competitive supply chain network design: An overview of classifications, models, solution techniques and applications. Omega, 45, pp.92-118. Friedl, G. and Wagner, S.M., 2012. Supplier development or supplier switching?. International Journal of Production Research, 50(11), pp.3066-3079. Gantz, J. and Reinsel, D., 2012. The digital universe in 2020: Big data, bigger digital shadows, and biggest growth in the far east. IDC iView: IDC Analyze the future, 2007(2012), pp.1-16. Garca, J.L., Alvarado, A., Blanco, J., Jimnez, E., Maldonado, A.A. and Corts, G., 2014. Multi-attribute evaluation and selection of sites for agricultural product warehouses based on an analytic hierarchy process. Computers and Electronics in Agriculture, 100, pp.60-69. Georghiou, L., Edler, J., Uyarra, E. and Yeow, J., 2014. Policy instruments for public procurement of innovation: Choice, design and assessment. Technological Forecasting and Social Change, 86, pp.1-12. Hazen, B.T., Boone, C.A., Ezell, J.D. and Jones-Farmer, L.A., 2014. Data quality for data science, predictive analytics, and big data in supply chain management: An introduction to the problem and suggestions for research and applications. International Journal of Production Economics, 154, pp.72-80. Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin. Ji, G., Gunasekaran, A. and Yang, G., 2014. Constructing sustainable supply chain under double environmental medium regulations. International Journal of Production Economics, 147, pp.211-219. Li, L., 2013. Technology designed to combat fakes in the global supply chain. Business Horizons, 56(2), pp.167-177. Santamara, L., Nieto, M.J. and Miles, I., 2012. Service innovation in manufacturing firms: Evidence from Spain. Technovation, 32(2), pp.144-155. Sarkis, J., 2012. A boundaries and flows perspective of green supply chain management. Supply chain management: an international journal, 17(2), pp.202-216. Shao, Z., Feng, Y. and Liu, L., 2012. The mediating effect of organizational culture and knowledge sharing on transformational leadership and Enterprise Resource Planning systems success: An empirical study in China. Computers in Human Behavior, 28(6), pp.2400-2413. Sphinx ,S., 2013. sphinxaustralia.com. [Online] Available at: www.sphinxaustralia.com.au/ Tavasszy, L.A., Ruijgrok, K. and Davydenko, I., 2012. Incorporating logistics in freight transport demand models: state-of-the-art and research opportunities. Transport Reviews, 32(2), pp.203-219. Waller, M.A. and Fawcett, S.E., 2013. Data science, predictive analytics, and big data: a revolution that will transform supply chain design and management. Journal of Business Logistics, 34(2), pp.77-84. Wang, G., Gunasekaran, A., Ngai, E.W. and Papadopoulos, T., 2016. Big data analytics in logistics and supply chain management: Certain investigations for research and applications. International Journal of Production Economics, 176, pp.98-110. Wikstrm, F., Williams, H., Verghese, K. and Clune, S., 2014. The influence of packaging attributes on consumer behaviour in food-packaging life cycle assessment studies-a neglected topic. Journal of Cleaner Production, 73, pp.100-108.

Sunday, December 1, 2019

Weather and Mood Essays - Abnormal Psychology, Psychiatry

Weather and Mood Name: Elmeera Bezheh Tutor: Wednesday 6:30pm - 7;30pm Student ID: 101035595 Swinburne University of Technology "I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration." Weather and Mood For a long period of time, people have used their experience to come to the conclusion that meteorological factors are connected with different human behaviors and emotions like mood (Park et al, 2013). For instance, there are those who believe that rainy days affect them emotionally while there are those who are cheered up by warm weather. However, beyond personal experiences, studies have established a link between weather and mood, though this has been done on a relatively small scale. With the increased availability of large scale data about the thoughts and emotions of people, it has become possible to have an accurate assessment of the effect that weather has on people's mood. Due to the focus on the importance of mental health today, research on the relationship between mood and weather will have major practical applications (Park et al, 2013). This paper analyzes the relationship between weather and mood. Mood describes an emotional state, positive or negative, which changes in responses to the circumstances one faces in life at a particular point in time. According to Russell (2003), moods are always undifferentiated. In addition, they are slower to change. They are also objectless in the sense that people might not understand the cause of the mood. For instance, one could feel down or sad and this could go for days or moths when it comes to depression and he or she might not understand the cause. The perfect way to contemplate about mood measures is to understand the areas they are capturing. There are questionnaires which target particular areas like depression and vitality. There are also those that target the wider aspects of positive and negative effect. It is a common and prevalent notion that individuals are more depressed during bad weather. Despite this, Huifers et al (2010) noted that there are limited studies to establish whether meteorological factors like sunshine can in essence account for differences and changes in moods. The weak but important connection that exists between weather and mood is among the most debated topics. Though the statement appears intuitively clear, experimental confirmation of this connection has not been easy. Studies h on the different impacts of weather on mood are relatively low in terms of numbers. According to Scott (2007), these studies are not easy to interpret. They are also affected by different variables and mixed results. The majority focus on the connection between weather and mood. A study seeking to establish the relationship between weather and mood was conducted by Persinger (1975). The results showed that lower moods are linked to fewer sunshine hours. These moods are also connected to higher relative humidity. The main point was that mood reports could portray weak response to weather fluctuation. In a separate study comparing mental process and cold weather, Palinkas (2001) established that low temperatures have an effect on attention span, memory, and different cognitive processes. There is proof of a dose- response connection entailing a reduction in cognitive performance in regard to reduction in body temperature. Despite this, it is not clear whether these effects are as a result of distraction or they are caused by increased anxiety. Other studies seek to link perception of weather to the areas where people live and their individual attributes. In the same vein, Scott (2007) noted that those who are relocated are vulnerable to fluctuations in mood caused by novel weather conditions. In yet another study, it was established that individual differences could have an impact on how people see the weather (Denissen et al, 2008). They reiterate the fact that there have been no studies on variations in sensitivity to weather in the past. However, other studies propose a connection between seasonality on one hand and personality on the other, particularly regarding neuroticism as an attribute. Denissen et al (2008) employed the Big Five Inventory Test so as to establish whether the weather impacts differently people individuals with different personality traits. The test focused on extraversion, agreeableness, and openness. There was also focus on conscientiousness and neuroticism. They analyzed the impacts of different weather parameters including temperature, air pressure, and rainfall and wind power on mood. The major impacts of sunshine, temperature, and wind on negative affect were revealed. In this regard, it became clear that the sunshine has a major

Tuesday, November 26, 2019

Gothic conventions Essay Example

Gothic conventions Essay Example Gothic conventions Essay Gothic conventions Essay Gothic conventions consist of writing that would scare and excite the reader. Gothic writing was popular during the late 18th, early 19th century. Gothic features include supernatural forces, medieval castles, dungeons and darkness. The type of language is very melodramatic in its style of stereotyped characters. Gothic characters typically include spectres, monsters, demons, corpses, skeletons, evil aristocrats, vampires and Dracula. A Goth is one of a German tribe who invaded Eastern and Western Europe. They are normally barbarous, foul and uncouth. Gothic conventions usually involve journeys, quests, strange creatures and sinister buildings. Gothic novels are created to frighten their readers. In Gothic productions imagination and emotional effects exceed reason. Dracula was first published in 1897, other versions have adapted from the original. The main characters in Dracula include Jonathan Harker, Mina and Van Helsing. Throughout the story, Bram Stoker uses Draculas abilities, actions and appearance to create suspense for the reader. The novel opens with an extract from Jonathan Harkers journal relating to his journey. In the journal Jonathan Harker expresses his feelings; these include his worries and fears as he travels to Castle Dracula. Bram Stoker uses strange customs and sights to generate anxiety in Jonathan Harkers journal to the reader. : I did not sleep well, though my bed was comfortable enough, for I had all sorts of queer dreams, this creates fear to the reader because it explains there was weird existence during the sleep because it caused discomfort that was not visible. Sometimes we saw little tows or castles on the top of steep hills such as we see in old missals; sometimes we ran by rivers and streams which seemed from the wide stony margin on each side of them to be subject to great floods Jonathan Harker describes the strange sights and interpretations of his journey which can create suspense for the reader. The strangest figures we saw were the Slovaks, who were more barbarian than the rest, with their big cowboy hats, great baggy dirty-white trousers, white linen shirts, and enormous heavy leather belts, nearly a foot wide, all studded over with brass nails. A very descriptive view of the Slovaks, gives the reader a clear understanding of what Harker saw during the journey. When Jonathan Harker arrives at his destination he is greeted curiously by the innkeeper, He and his wife, the old lady who received me, looked at each other in a frightened sort of way. Harker discovers the innkeeper has an odd relationship with Dracula, When I asked him if he knew Count Dracula, and could tell me anything of his castle, both he and his wife crossed themselves, and, saying that they knew nothing at all, simply refused to speak further. This creates suspense for the reader by implying the innkeeper knew Dracula but was frightened to admit it as he may not be allowed to or may know something secreted. Later in the novel, Bram Stoker describes Draculas abilities to create suspense as they are beyond nature. This vampire which is amongst us is of himself so strong in person as twenty men, this specifies how strong and threatening Dracula can be. He is of cunning more than mortal, for his cunning be the growth of ages, Bram Stoker uses a comparison with mortals to be more accurate for the readers understanding, Stoker also uses a particular type of language that is complex to an extent to create tension. He is brute, and more than brute, he is devil in callous, and the heart of him is not; he can, within limitations, appear at will when, and where Bram Stoker explains Draculas abilities in great detail using comparisons and metaphors to excite the reader regarding Draculas abilities. Strange creatures defy logic, therefore are most likely to be scary or beyond nature. In the novel, Bram Stoker uses Draculas abilities to create disturbance towards the reader. He uses language to make a vivid picture. Gothic conventions usually include sinister buildings to produce suspense in the atmosphere. An example of this can be found of Draculas crypt. A crypt is an obvious location to set action related to death and suspense. The crypt is not a place the living normally spend time in, it is a place where the dead are at home. Bram Stoker sets the scene for Draculas crypt by using dark language to explain the atmosphere, the whole place was thick with dust gives the sense that the place is old and has been isolated for a long time. The floor seemed inches deep explains the extent of how long the place has been remote. The walls were fluffy and heavy dust, and in the corners were masses of spiders webs, whereon the dust had gathered till they looked like old tattered rags as the weight had torn them partly down, Bram Stoker uses very descriptive language to illustrate the atmosphere, Stoker uses similes to make the image more clear to the reader consequently creating a more mysterious understanding. Bram Stoker creates tense situations which cause the reader to feel to feel insecure. He creates tense situations by using descriptive language to express the atmosphere. The language he uses involves elements of mysterious and creepy surroundings, through these frowning walls and dark window openings it was not likely that my voice could penetrate. The reader shares a sense of fear with Jonathan because Stoker uses the first person narration to make the reader feel involved.

Friday, November 22, 2019

Five Ages of Man in Greek Mythology According to Hesiod

Five Ages of Man in Greek Mythology According to Hesiod The classic Greek Five Ages of Man came from an 8th century BCE poem written by a shepherd named Hesiod, who along with Homer became one of the earliest of Greek epic poets. He likely based his work on an unidentified older legend, possibly from Mesopotamia or Egypt. An Epic Inspiration Hesiod was a farmer from the Boeotian region of Greece who was out tending his sheep one day when he met the Nine Muses. The Nine Muses were the daughters of Zeus and Mnemosyne (Memory), divine beings who inspired creators of all kinds, including poets, speakers, and artists. By convention, the Muses were always invoked at the beginning of an epic poem. On this day, the Muses inspired Hesiod to write the 800-line epic poem called Works and Days. In it, Hesiod tells a Greek creation story that traces the lineage of mankind through five successive ages or races including the Golden Age, the Silver Age, the Bronze Age, the Heroic Age, and the present (to Hesiod) Iron Age. The Golden Age The Golden Age was the mythical first period of man. The people of the Golden Age were formed by or for the Titan Cronus, whom the Romans called Saturn. Mortals lived like gods, never knowing sorrow or toil; when they died, it as if they were falling asleep. No one worked or grew unhappy. Spring never ended. It is even described as a period in which people aged backward. When they died, they became daimones  (a Greek word only later converted to demons) who roamed the earth. When Zeus overcame the Titans, the Golden Age ended. According to the poet Pindar (517–438 BCE), to the Greek mind gold has an allegorical significance, meaning the radiance of light, good fortune, blessedness, and all the fairest and the best. In Babylonia, gold was the metal of the sun. Silver and Bronze Ages During Hesiods Silver Age, the Olympian god Zeus was in charge. Zeus caused this generation of man to be created as vastly inferior to the gods in appearance and wisdom. He divided the year into four seasons. Man had to work- plant grain and seek shelter- but a child could play for 100 years before growing up. The people wouldnt honor the gods, so Zeus caused them to be destroyed. When they died, they became blessed spirits of the underworld. In Mesopotamia, silver was the metal of the moon. Silver is softer with a dimmer luster than gold. Hesiods Third Age was of bronze. Zeus created men from ash trees- a hard wood used in spears. The men of the Bronze Age were terrible and strong and warlike. Their armor and houses were made of bronze; and they did not eat bread, living mainly on meat. In Greek and older myths, bronze was connected to weapons, war, and warfare, and their armor and houses were made of bronze. It was this generation of men that was destroyed by the flood in the days of Prometheus son Deucalion and Pyrrha. When the bronze men died, they went to the Underworld.  Copper (chalkos) and a component of bronze is the metal of Ishtar in Babylon. The Age of Heroes and the Iron Age For the fourth age, Hesiod dropped the metallurgical metaphor and instead called it the Age of Heroes. The Age of Heroes was a historical period to Hesiod, referring to the Mycenaean age and the stories told by Hesiods fellow poet Homer. The Age of Heroes was a better and more just time when the men called Henitheoi were demigods, strong, brave, and heroic. many were destroyed by the great wars of Greek legend. After death, some went to the Underworld; others to the Islands of the Blessed ones. The fifth age was the Iron Age, Hesiods name for his own time, and in it, all modern men were created by Zeus as evil and selfish, burdened with weariness and sorrow. All manner of evils came into being during this age. Piety and other virtues disappeared and most of the gods who were left on Earth abandoned it. Hesiod predicted that Zeus would destroy this race some day. Iron is the hardest metal and the most troublesome to work. Hesiods Message The Five Ages of Man is a long passage of continuous degeneration, tracing the lives of men as descending from a state of primitive innocence to evil, with a single exception for the Age of Heroes. Some scholars have noted that Hesiod wove the mythic and the realistic together, creating a blended story based on an ancient tale that could be referenced and learned from. Sources: Ganz T. 1996. Early Greek Myth. Johns Hopkins University Press: Baltimore.Griffiths JG. 1956. Archaeology and Hesiods Five Ages. Journal of the History of Ideas 17(1):109–119.

Thursday, November 21, 2019

The period of time when most egyptians came to u.s Essay

The period of time when most egyptians came to u.s - Essay Example Ten years after the war, a high population of Egyptian professionals of educated elites left their country. A great number of the immigrants who left Egypt between 1967 and 1977 settled in countries with positive legislations that could support supported them. Skilled employees also went to America during this period. Currently the number of Egyptians staying in America is an approximate number ranging from one to two million. One of the factors that favored the migration of the Egyptians to the U.S was the Immigration and Nationality act, passed in 1965. The legislation privileged the migration of professionals and skilled employees to the country, with emphasis on scientists. Most of the immigrants from Egypt settled in various places including New Jersey, Florida and Texas among other southern states mainly occupied by blacks. The southern states were favorable for the Egyptians to occupy because of the temperatures. It is noteworthy that most Egyptians would like to gain permanent residence in America. The role of resolution 242 in creating stability in Egypt, presided by the UN (Cortas, 2009) and Lord Caradon, Britain was

Tuesday, November 19, 2019

Grievances and Arbitration Article Example | Topics and Well Written Essays - 750 words

Grievances and Arbitration - Article Example The author suggests that in case arbitration failed to reach a mutual understanding with teachers, there is a possibility to receive similar grievances from collective. Furthermore grievance on insufficient salaries can evoke a chain of bargaining. The main idea of the article is that in case grievance procedure fails there is a chance to settle a conflict with the help of arbitration. The perception of the grievance procedure by teachers as fair and just underlines both trusts to management and the board of education. Grievance procedures become widely-known and labor relations can be more transparent and violations of labor contracts can be settled through grievance or arbitration procedures. Grievance procedure is considered by Roger Prosise author as an option for justice. A violation of teachers’ contracts was filed to the educational board in order to reach a resolution. Mutual understanding through grievance procedure failed and the case was sent to arbitration. Furthermore alongside with Chapter 6 â€Å"Grievance and arbitration† from the book by Sloan, the article by Roger Prosise â€Å"Introduction to Grievance and Arbitration† expresses the main idea that grievance procedures underline democracy of the working process. Thus in the article, an emphasis is made on the fact that teachers’ expectations about sufficient salaries are reflected in the example of the grievance procedure, which was settled in arbitration. The grievance and arbitration processes discussed in the article by Roger Prosise deals with the insufficient salaries awarding for teachers with rich bilingual experience but short length of teaching experience. The author su cceeded and after grievance procedure and arbitration processes teachers got fair salaries for their teaching. Nevertheless, the conflict wasn’t easy to settle and only arbitration bore fruits and teachers got salaries they deserved.

Sunday, November 17, 2019

Sample Questions and Answers Essay Example for Free

Sample Questions and Answers Essay This is tricky not to waffle or give unrelated information. You need to aim to address your capability, commitment and cultural fit, here is a sample answer: ‘Good morning, my name is James Smith.* I am a qualified accountant with six years post qualified experience gained within the pharmaceutical industry. I worked with Glaxo Smith Klein* as an assistant accountant and I have spent the past 4 years working with Pfizer* where my most recent role was as project accountant. I managed the project finance team of 8 staff and I’m proud to say that I recently implemented a new financial management system saving the company over  £500,000 in year one. I have a reputation for my attention to detail and delivering within strict deadlines and enjoy working with financial data. Going forward I want to work in a challenging finance role within the same industry and your organization is one in which I believe I could settle down and make a real contribution.’ How long have you been looking for a job †¦. The interviewer may be concerned that there is something wrong with you that other employers have picked up on! Here is a sample answer: ‘After I was made redundant from my last job, I took the opportunity to take some time out to examine my career goals and where I was going with my life. I have just begun my search in the last few weeks. I have a definite goal in mind and have been selective about the positions I consider. Your company and this position are of great interest to me.’ How did you prepare for this job interview †¦. The interviewer is gauging if you are interested enough to do some research or are you going to wing it. Here is a sample answer: ‘When I was told about this position by Hamlin Knight I was immediately interested. I checked out the company website and mission statement, looked at the bios of company founders and executives and was impressed. Once I had the interview appointment I looked at some industry press and I’m sure I’ll find out a lot more in today’s meeting.’ What is your salary expectation for this job †¦. The interviewer is trying to find out if they can afford you, or if they can get you for less than budgeted. Here is a sample answer: ‘I’ll need more information about the job and the responsibilities involved before we can begin to discuss salary. Can you give me an idea of the range budgeted for this position?’ How do you keep current and informed about your job and the industries that you have worked in †¦.. The interviewer is trying to ascertain if once you get the job you will continue to learn and grow, stay challenged and motivated. Here is a sample answer: ‘I pride myself on my ability to stay on top of what is happening in my industry. I do a lot of reading – the business section of the newspapers and industry magazines. I belong to a couple of professional organizations and network with colleagues from these. I take seminars or training whenever they are of interest or offer new information or technology.’ Tell me about a time when you had to plan and coordinate a project from start to finish †¦. This is a behavioural questions, your interviewer is trying to seek an example of specific past behaviour. Here is a sample answer: ‘I headed up a project which involved customer service personnel and technicians. I organized a meeting to get everyone together to brainstorm and get their input. From this meeting I drew up a plan, taking the best of the ideas. I organized teams, balancing the mixture of technical and non-technical people. We had a deadline to meet, so I did periodic checks with the teams, After 3 weeks we were exceeding expectations and were able to begin implementation of the plan. It was a great team effort and a big success. I was commended by management for my leadership, but I was most proud of the team spirit and cooperation which it took to pull it off.’ What kinds of people do you have difficulties working with †¦. Your interviewer is trying to see if you are flexible and can work in a diverse environment. Here is a sample answer: ‘In my last 3 roles I have worked with men and women from very diverse backgrounds and cultures. The only time I had difficulty was with people who were dishonest about work issues. I worked with one woman who was taking credit for work that her team accomplished. I had an opportunity to talk with her one day and explained how she was affecting morale. She became very upset that others saw her that way and said she was unaware of her behaviour or the reactions of others. Her behaviour changed after our talk. What I learnt from that experience is that sometimes what we perceive about others is not always the case if we check it out.’ We expect managers to work more than 8 hours a day, do you have a problem with that †¦. The interviewer is trying to see if you are a ‘workaholic’ or a person that requires balance. Here is a sample answer: ‘I have no problem working long hours. I have worked 12 or 14 hour days. What I have found works for me is to work smarter, not necessarily longer. My goal is to get the job done, whatever it takes, in the most efficient manner.’ When have you been most satisfied in your career †¦. The interviewer is trying to ascertain what motivates/de-motivates you. Here is a sample answer: ‘The job before the one I am currently at was my most rewarding experience for me. I worked in a wonderful team environment. There was a lot of camaraderie. I worked with a team of four people and we did some really original thinking. It is that kind of environment that I want to be involved in again.’ Why do you want this job †¦. The interviewer is trying to see if you are using a shotgun approach to your job search or do you really know what you want. Here is a sample answer: ‘I’ve been very careful about the companies where I have applied. When Hamlin Knight told me about this position, I knew I had found what I was looking for. What I can bring to this job is my 7 years of experience and knowledge of the industry, plus my ability to communicate and build customer relationships. That, along with my flexibility and organizational skills makes me a perfect match for this position. I see some challenges ahead of me here and that’s what I thrive on. I have what you need, you have what I want.’ We are ready to make an offer, are you ready to accept today †¦. Your interviewer doesn’t want you to go away and change your mind. Here is a sample answer: ‘Based on my research and the information I have gathered during the interview process, I feel I am in a position to consider an offer. I do, however, have a personal policy that I give myself at least 24 hours to make major life decisions. I could let you know by tomorrow.’ There is no way to accurately predict the questions that you will be asked by an interviewer, but you can be ready and prepared by thinking about the factors that might concern an employer before the interview

Thursday, November 14, 2019

Television and Media - Relationship between Society and the Media :: Exploratory Essays Research Papers

The Relationship between Society and the Media As Americans we take pride in our liberating government. But, it is essential to ask how much we, the general public, know about our democracy. Because of the representative structure of our government, it is in our best interest to remain as knowledgeable as possible about political affairs so that we can play an active role in our democracy by voting for candidates and issues. The media, which includes print, television, and the internet, is our primary link to political events and issues. (For the purposes of this essay only print and television will be considered.) Therefore, in order to assess the success of our democracy it is necessary to assess the soundness of our media. We are lucky enough to have a media, in theory, free from government influences because of our rights to freedom of press and freedom of speech, but we are still subject to the media’s interpretation and presentation of politics, as is the danger when depending on any source for information. So, we mu st address how the media informs us; how successful it is at doing so; and how we should respond to it. This essay will show, unfortunately, that our democracy is not as healthy as it potentially could be because of television and print’s inadequate coverage of politics and the public’s resultant frustration and lack of knowledge. The reason this occurs is not because the media is trying to restrict our role in the government, but because it has other agendas to consider, such as producing maximum profits. Also, the media can take its obligatory role, often referred to as the â€Å"fourth estate,† to an extreme. John McManus, a former newspaper reporter and current professor at Santa Clara University researching the social responsibility of news media, specifically uses this term in his book Market-Driven Journalism: Let the Citizen Beware? to explain the media’s ideal role as the fourth branch of the government. The media is meant to participate in our system of checks and balances and check the government to ensure that it does not withhold too much power from the people. However, this can pose a problem if the media tries too hard to keep a check on the government and ends up transcending its role as the fourth estate and becoming cynical of the government. These market-driven characteristics and overzealous tendencies are conveyed in the media’s choice and presentation of language.

Tuesday, November 12, 2019

The Bourne Identity

‘The Borne Identity’, released in the year 2002, is a fascinating action-thriller flick. The movie borrows plot elements, characters and the title from a popular spy novel written by Robert Ludlum during the Cold War era. The movie is about a CIA operative who loses his memory and sets outs on a quest to reclaim his identity. He also faces the twin challenge of surviving his own doubts about his past and escaping from assassins hired by his own agency to hunt him down. The plotline is quite strong, if not unique, and has enough juice to keep the viewer interested till the very end.The movie offers a healthy dose of fight and chase sequences to the keep viewer engrossed amidst thrilling character development, brisk pacing and solid acting. Movie Synopsis This Universal Pictures production was directed by Doug Liman, while Matt Damon stars as Jason Bourne in the lead role. The main character Bourne is found shot and half-dead in a beach and rescued by fishermen. He has no memory of his past, as he suffers from severe amnesia. The only clue that he uncovers immediately is the account number and address of a Swiss bank, beaming out of a â€Å"miniaturized laser pointer from his hip† (Younkin 2).He desperately feels the urge to figure out his past and reclaim his identity. He begins a quest for reviving his identity by first going to Switzerland to look for answers and then follows the path laid by newly uncovered clues. In Switzerland, Bourne finds a gun and a lot of multiple currency money in his bank safety deposit. He also finds it bizarre that he possesses multiple fake passports under his name. Bourne is also surprised to learn about his exceedingly good martial art skills when confronted with a situation to fight for his life. When he tries to seek the aid of the US Embassy, more trouble awaits him.These revelations make him uncomfortable as it brings upon the suspicion that he might have a dark past. At one point, he realizes that he has to wither accept the possibility of him being a bad individual or wander confused about his true identity for the rest of his life. Matt Damon effectively conveys feelings of paranoia when his character Bourne is overwhelmed by this internal conflict. At this juncture, Bourne meets a woman named Marie played by Franka Potente. She is in a crunch need for money and he needs immediate transportation to flee away to this next destination France.Hence, they both agree to help out each other, as Marie strikes a deal with Bourne to transport him to Paris in exchange for $20,000 in cash. And, eventually Potente’s character turns out to be the hero’s love interest. In Paris, Bourne escapes all the assassination attempts planned against him by the CIA. Meanwhile, Marie goes flees away to safety on Bourne’s insistence. When Bourne visits the Treadstone Head Quarters, he gets back his memory about him being a CIA spy and assassin. He destroys the Treadstone operation and r eunites with Marie in a remote Greek island. CharactersClive Owen plays the role of an assassin sent by the CIA to kill Bourne since he failed in his mission of killing an African leader who threatens to expose the CIA secrets. Owen’s character, the professor, is a polished, cold, trench coat assassin who is in ruthless pursuit of Bourne. Owen nails the part to the tee with his emotionless expressions. Chris Cooper plays the role of the shady CIA officer Conklin who plans out top secret operations and makes ethically objectionable decisions behind closed doors. His character is also quite animated and annoyingly funny at times.Julia Stiles gives a decent performance with her robotic expressions, playing a minor part of an analyst named Nicolette. Critique Movie critic Craig Younkin calls Bourne Identity a â€Å"film about a character trying to rebuild† and emphasizes the importance of steady character building in this movie (Younkin 1). Mike Clark of USA Today feels th at Damon’s portrayal of Bourne is much more convincing than Richard Chamberlain’s performance in the 1988 TV version of the same movie(2). He also suggests that Demon’s being younger and his charming looks did not deter the credibility of the character.BBC’s Neil Smith also speaks highly of Damon’s portrayal of Bourne and compares his character to the likes of â€Å"classic spies like Harry Palmer and George Smiley† (2). However, he harshly criticizes the movie for not completely harnessing the acting prowess of Potente who showed great potential in the popular movie ‘Run Lola Run’. However, Charles Taylor of Salon. com considers Potente as the â€Å"movie's biggest human factor† (5). He perceives Potente’s character Marie as humane since she â€Å"watches frozen and scared† when Bourne is busy fighting with assassins, thereby providing â€Å"tenderness in the midst of violence† (Taylor 4).Rob Gonsalv es of eFilm Critic points out that Matt Damon’s natural appearance characterized by a â€Å"mixture of hard and soft features† makes him look â€Å"both defined and blank† (2). He perceives Bourne’s character as someone whose â€Å"mind forgot who he is but his body remembers very well† (2). Gonsalves feels this Damon’s attributes and acting work well for Bourne’s character that has no memory of his personal life, but still is proficient in certain survival skills such as speaking different languages and martial arts.He also compares this movie to the critically acclaimed thriller Memento, since the lead characters in both films suffer from the same condition while striving hard to uncover their identity and past. Margaret McGurk of the Cincinnati Enquirer is all praise for the director Liman, as she suggests that the movie’s â€Å"urgent pace helps play down some of the awkward plot holes† (8). She feels that that plot in most movies in this genre do tend to be lacking at times, since the primary focus is on the main character and only little time is left for explaining plotlines in detail.McGurk also appreciates the director for smartly muting the background score at the right time. Liman also receives praise from Top critic Colin Covert of the Star Tribune for his realistic style and paying â€Å"precise attention to detail†, especially in the car chase scene staged in Paris (6). Movie critic Jeremy Heilman of MovieMartyr. com points that the film’s weakness lies in the â€Å"lack of a strong villain† character and the absence of a concrete reason behind CIA’s desire to get rid of Bourne (3). He also feels that the films seems incomplete as a â€Å"number of plot threads remain untied† (Heilman 3).The movie’s main character is well developed and the storyline of the movie left enough room to make decent sequels, in the form of ‘The Bourne Supremacy ’ and ‘The Bourne Ultimatum’. Editing Technique The classical Hollywood editing approach is geared to toward achieving continuity by adopting editing techniques such as matching shots, cutting for reaction and cutting on action. However, the editors of the movie break out from convention, by capturing action on the fly and cutting for movement. This enables the audience to view action sequences exactly from Bourne’s shoes.The end results of this technique can be quite confusing and unsettling to the viewer, since there is always an element of uncertainty. Unlike usual action flicks, this movie’s editing does not ignore the consequences of the main character’s actions on other characters, thereby adding a touch of realism. In a way, this movie is not only entertaining but also makes the audience relate to the consequence of violence. Lighting and Cinematography The lighting and colors are quite dark to be reflective of the nature of the subjec t being handled in the movie.The movie follows quite a contemporary style of storytelling in this genre. The opening scene of the movie starts with a unique shot where we see Bourne’s body from underneath, through the water. The movie’s action sequences were shot and edited in way to provide a sense of realism, usually experienced in documentaries. The film is visually appealing as it showcases scenic locations in Zurich, Prague and Paris. The final scene set in the Greek island of Mykonos is testament to the movie’s refined visual treatment. ConclusionOne has to remember that this movie came out in 2002, just a few months after the tragic events of 9/11 when the CIA’s operational methods came under the microscope. Hence, it is natural for the audience to expect an element of relevance to real-world events. Applying political connotations to this movie would have only worsened the socio-political climate. According to A. O. Scott of the New York Times, th is movie is just a work of fiction and has nothing to do with current or past world happenings, thereby providing â€Å"something of a relief† (6).He further says Ludlum’s work is purely a fictional thriller, and does not intend on stimulating ethical dilemmas or posing questions over troubling geopolitical issues (Scott 6). Although the movie is not a typical action flick filled to the brim with action sequences and special effects, it does succeed in providing heart-pounding action to the viewer. Works Cited Page Covert, Colin. 24 March 2007. â€Å"Bourne Identity is a scorching thriller†. Star Tribune. (June 13 2002). 24 March 2007. Clark, Mike. â€Å"Bourne plays old-school spy game†.USA Today. (14 June 2002). 24 March 2007. Gonsalves, Rob. â€Å"The Bourne Identity†. eFilmCritic. 24 March 2007. Heilman, Jeremy. â€Å"The Bourne Identity (Doug Liman) 2002†. 24 March 2007. McGurk, Margaret. â€Å"Bourne to Thrill†. Cincinnati E nquirer. (14 June 2002). 24 March 2007. Scott, A. , O. â€Å"He Knows a Lot, Just Not His Name†.New York Times. (14 June 2002). 24 March 2007. Smith, Neil. â€Å"The Bourne Identity†. British Broadcasting Corporation. (September 2002). 24 March 2007. Taylor, Charles. â€Å"The Bourne Identity†. Salon. (14 June 2002). 24 March 2007. Younkin, Craig. â€Å"Reviews; The Bourne Identity†. MovieFreak. 24 March 2007.

Saturday, November 9, 2019

Importance of Verbal vs. Non Verbal in Cross Cultural Communication

Is verbal communication more important or non-verbal in cross-cultural communication? This debate has ignited the scholars all over the globe. Many theories and studies have been conductive to find their relative importance. Words are used to express whatever one wants to say but they can have different meaning and connotation across various languages, countries and cultures and therefore can be misleading. On the other hand body movements, expressions and gestures have generally the same connotations across cultures but can also contrasting meanings.This paper will attempt to prove it through scholarly articles, authentic research and examples. In order to understand the topic and elaborate on the essay, first some key words shall be defined: Culture is defined as everything which is socially learned and shared by the members of a society. Everything in this definition includes a vast range of topics such as knowledge, belief, art, morals, law, custom, values, ideas and many other c apabilities (Horton & Hunt, 2004).According to Lustig and Koester (1993), communication is defined as ‘symbolic, interpretive, transactional, contextual process in which people create shared meanings’. Therefore cross cultural communication or inter culture communication refers to sharing of ideas, values etc. amongst people from various cultures. This means that people from different cultures seek to understand what others communicate and what their messages signify (Reisinger, 2009). On the other hand, intra-cultural communication refers to sharing and understanding of messages of people within a culture.Verbal communication is the use of spoken words to convey a message whereas non-verbal communication as the movement and use of the body parts to express a message. Verbal Communication leads to misunderstanding and misinterpretation: Verbal communication generally leads to misunderstanding and misinterpretation. Mostly every culture has a different language, dialect, accent and jargon. Therefore, cultures differing in language will tend to make different sounds while speaking and sequencing of words will also vary (Reisinger, 2009).For example, Australians pronounce the word ‘chips’ as chip i. e. exactly how it is spelt (from an Australian perspective) , however in comparison , natives of New Zealand pronounce chips as heard by an Australian as ‘chaps’. The word ‘chaps’ has a different meaning to an Australian, compared to a New Zealander and thus will lead to inappropriate communication. Also one idea or product may be described by different words across different cultures. For example what Britishers call chips, the Americans call French fries (Reisinger, 2009).Employing translation experts in international communication is a common practice but there are many words that when translated to another language loses their real meaning (Browaeys, 2008). For example the sentence ‘My name is Lars, I live on the second floor’ when translated to German is ‘Mein Name ist, ich leben im zweiten Stock Lars’ which when translated back to English is ‘My name is, I lives in the second stick Lars’. This shows that due to translation many words can lost their meaning and communication would not be effective.Also sometimes people can easily translate one language from the other but they do not understand the true meaning of the word used. For example, Japanese seldom use the word ‘no’ in their conversations but use ‘yes’ (hai) a lot in their conversations. Here using of ‘yes’ means that they’ve heard what has been said rather than agreeing with what has been said (Knotts & Hartman, 1991). The same words can also have different meanings in different cultures (Reisinger 2009). For example, an American electronics firm marketed a photocopy machine in Chile with the name ‘Roto’.It was learned afterwards that ‘Roto’ means broken in Spanish (Ferraro 2010). Literature is filled with examples of global organizations with international communication blunders. The example discussed above highlights that translator knew the language but then even unintended messages were communicated to the local people. The grammatical and translation rules were followed but then even blunders were made. According to Ferraro (2010), in order to effectively communicate in international environment, there is no solution other than to learn the language.Complexities of Non-Verbal Communication: According to a study, only seven percent of communicated meaning is from verbal communication, the rest is from non verbal communication. This factor highlights the importance of using non-verbal cues in successful communication (Shick, 2000). Many facial expressions such as anger, fear, happiness etc. are universal. Therefore many people believe that non-verbal cues are excellent source of communicating int ernationally. The facial expressions must be same but the cause of these expressions may vary from culture to culture.Also many gestures and body movements have different meanings across different cultures (chapter 14). For example, in France firm handshakes are considered to be impolite whereas in Brazil handshakes are firm and exuberant. In order to give emphasis, Italians and Israelis use hand gestures a lot whereas Chinese do not use gestures at all (Shick, 2000). Silence is also a form of non verbal communication (Shick, 2000). In some cultures using verbal communication is more important than using non-verbal communication. Western cultures use direct words and explicit meaning that show true intentions and desires.While in East Asian countries such as Japan, Korea and China, an indirect style of verbal communication is used and they instead resort to non-verbal signal. Asians emphasize silence over words whereas Americans believe words are very important. Western cultures pla ces due emphasis on choosing words appropriately whereas in eastern culture people believe that silence is a form of communication. They communicate by saying as less as possible and at times nothing as well. The meaning is in silence or saying as little as possible (Reisinger 2009).Culture variations exist regarding ‘touching’ in personal interaction. In Middle East and Latin America people prefer high physical contact while people in Northern Europe and America prefer low physical contact. Culture also differs as to where people can be touched. For example in China and many western countries, shaking hands among opposite gender is a norm whereas in Muslim countries it is not (Reisinger, 2009). Therefore in inter cultural communication it is important to understand the meaning of each gesture before using it. The same gesture can have very contrasting meanings across cultures.For example, pulling one’s eyelid with forefinger in France means, ‘I don’ t believe you’ whereas in Italy it means ‘I’m keeping an eye on you’. Conclusion: Verbal and non verbal both have their pros and cons. The positives of one can translate into the negatives of the other. Therefore, excellence in both verbal and non verbal communication is required foe effective cross cultural communication. In this era of globalization, no business can sacrifice on inappropriate communication. Even if one universal language is used throughout cultures then even dialects and accents would vary which will lead to misinterpretation.

Thursday, November 7, 2019

Tourism Industry of Malaysia Essay Example

Tourism Industry of Malaysia Essay Example Tourism Industry of Malaysia Essay Tourism Industry of Malaysia Essay Tourism Industry of Malaysia (Background) The early 70s spelt the beginning of a `new era`. The old Tourism Department of 1959 was then upgraded into the Tourism Development Corporation. The formation of the Tourism Development Corporation (TDC) in 1972 and placing it under the purview of the Ministry of Trade and Industry (MITI) for strategic planning and focus charted a new era in the history of the tourism industry. That was the same year Malaysia Airlines was formed (1972). It was the dawn of a new beginning and both TDC and MAS were tasked to put Malaysia on the world tourist map. Since then, the Malaysian economy remains relatively robust with manufacturing and tourism taking the lead. Today, the tourism industry has experienced a rapid growth and gained an importance in the Malaysian economy. It is the second largest foreign exchange earner, after manufacturing. This is in line with the government’s objective to accelerate the domestic private sector and stimulate the services sector to spearhead economic growth. Tourism’s Contribution Receipts In the context of tourism receipts, the contribution from this sector has been very encouraging. For instance, the Malaysian economy registered RM17. 40 billion in receipts from 10. 22 million visitors in 2000 (just a year after implementing the three-pronged action). This constituted a 28. 9 per cent increase between 1999 and 2000. With the exception of 2003 (SARS Gulf War), this upward trend continued until today. From the tourism receipts (tourism revenue) contribution, there exists a steady growth. For example, tourism receipts increased from RM17. 40 billion in 2000 to RM24. 20 billion a year later and then increased further to RM25. 80 billion (2002), RM29. billion (2004) and RM32. 00 billion in 2005. Last year Malaysia received RM36. 3 billion (USD10. 4 billion) in tourism receipts. The top 10 markets in 2006 were Singapore (9,656,251 arrivals), Thailand (1,891,921 arrivals), Indonesia (1,217,024 arrivals), Brunei (784,446 arrivals), China (439,294 arrivals), Japan (354,213 arrivals), India (279,046 arrivals), Australia (277,125 arrivals), United Kingdom (252,035 arrival s) and the Philippines (211,123 arrivals). Gross Domestic Product (GDP) Malaysias services sector is the largest sector in the economy, contributing 52. % to GDP and 48. 6% to total employment in 2000. The government views the services sector as a catalyst for growth Last year, the national GDP was at RM1,098. 3 billion or USD 313. 8 billion (constant 1987 prices) with a growth of 5. 9 % of which RM36. 3 billion or USD 10. 3 billion came from the tourism sector thus making it as the second economic contributor for 2006. The Services Sector accounts about 54 % of the national GDP. Jobs / Employment Out of the total national workforce, 51% (2005) were in the services sector. This translates into almost 5. million out of the 10. 73 million of the national workforce being employed either directly or indirectly in the tourism sector, be it in hotels, restaurants, travel agencies, airlines, transportation etc†¦By providing job opportunities, the tourism sector has played a role in keeping unemployment down to a low at 3. 5% (2 005/2006). Retail Sector With the introduction of the MEGA SALE Carnival in 1999, the economy received a boost from the retail sector. The Malaysian tourism authority has undertaken efforts to position Malaysia as a leading international shopping destination. The Mega Sales Carnivals were held on a nationwide basis were successful in attracting more shoppers. Each Mega Sale has managed to attract additional half a million foreign visitors and day-trippers from theneighbouring countries, on top of the normal tourist arrivals. The effort facilitated the growth in tourism expenditure and consumer demand, which enhanced the growth of retail trade. For instance, in 2003, the retail sector made up just over 13% of Malaysia’s gross domestic product (GDP) and employed about 730,000 workers, or 7% of the total workforce. Then in 2005, the retail sector made a 10. 2 % growth in sales over the same period in 2004. Its relations to other sectors of the economy, such as wholesaling, advertisement and promotions, info technology and logistics, ensure it that it has a pivotal role to play. Education tourism The increase in the number of institutions of higher learning and twinning programmes with foreign universities provided the foundation for the growth in education tourism. Currently, over 50,000 foreign students registered with institutions of higher learning in the country. There are additional spins-offs as parents of foreign students took the opportunity to spend their holidays at tourist attractions when visiting their children. Education tourism has become popular as reflected by the demand for tours to visit schools to enable students from other countries to gain knowledge of the school education system as well as experience the Malaysian school atmosphere, which is unique with the social interaction of the various ethnic groups besides contributing to the national economy. Medical and Health Sector Since it was introduced in 1999, the medical and health tourism has contributed handsomely to the national economy. Last year (2006), a total of 296,687 health tourists visited Malaysia yielding revenue totalling RM203. 66 million (USD32. 8 million). Malaysia My Second Home Malaysia My Second Home Programme is promoted by the Government of Malaysia to allow people from all over the world who fulfil certain criteria, to stay in Malaysia as long as possible on a social visit pass with a multiple entry visa. The Social Visit Pass is initially for a period of ten (10) years (depending on the validity of the applicants’ passport) and is renewable. The programme has managed to attract more than 10,000 foreigners since it was introduced in 1996 to date. Last year alone there were 1,728 people registered under the programme, which has various flexible conditions, and was introduced to enable foreigners with a high income to stay in the country for at least five years or for a longer period of time. VISIT MALAYSIA YEAR 2007 This year, Malaysia’s focus will be on the Visit Malaysia Year (VMY) 2007, was is aimed at aggressively promoting Malaysia, increasing 4 tourist arrivals, as well as encouraging domestic tourism among Malaysians. Coincidentally, 2007 is also the year of Malaysia’s 50th independence. As such, the Visit Malaysia Year campaign is a timely event to celebrate Malaysia’s golden jubilee. It is an occasion to rejoice and to share with the world the unique qualities and virtues that have shaped Malaysia to be the country that it is today. The VMY 2007 campaign is expected to raise the awareness of foreign tourists to enable them to plan their holidays in Malaysia. For VMY 2007, the country has set a target to attract 20. 1 million tourists. Overall, there are over 240 events, of which, 50 being major eventsand 5 as international mega events. All these events are presented in `One Golden Celebration`. A celebration that brings Malaysia to the world, and the world to Malaysia. The first event of the year was the Visit Malaysia Year Grand Launch on 6 January by the Honourable Prime Minister of Malaysia in the presence 500 international media and trade representatives from all over the world. Highlight of the Grand Launch was the unveiling of the Eye on Malaysia, which is a 60-metre Ferris wheel followed by the Flora Fest Parade, a spectacular display of floats dressed in all kinds of flowers found in Malaysia. The other mega events include the Malaysian International Aerospace Adventure, the International Fireworks Display, the Malaysian International Tattoo and the KL International Buskers Festival. Conclusion: The tourism industry has come along way since its inception in 1959 with only a Tourism Department back then. Today, after 50 years and half of a century later, the industry has moved with such celerity to become the second income spinner to the national economy whilst experiencing tremendous growth from year to year. The string of awards and accolades awarded to Malaysia bears testimony to this fact. Malaysia was voted as one of the top five most popular outbound destinations in 2006 out of 100 countries in a poll organised by Guangzhou Daily, the biggest South 5 China newspaper which has a daily circulation of 1. 8million. Malaysia received two awards at the tourism film competition Das goldene Stadttor (The Golden City Gate) during the world’s largest tourism exhibition, ITB, in March 2007. The tropical nature paradise won the gold award for the â€Å"Malaysia Now† global online campaign and a silver award for its 60-second TV commercial themed â€Å"The Time is No w, The Place is Malaysia. † Malaysia was also named the â€Å"Best Tourism Destination 2006† by the American business travel magazine Global Traveller in the beginning of the year. In early May 2007, Malaysia was awarded as the `Best Summer Destination` for United Arab Emirates residents by Asfaar Magazine.

Tuesday, November 5, 2019

Definition and Examples of Language Varieties

Definition and Examples of Language Varieties In  sociolinguistics, language variety- also called  lect- is a general term for any distinctive form of a language or linguistic expression. Linguists commonly use language variety (or simply variety) as a cover term for any of the overlapping subcategories of a language, including dialect,  register,  jargon, and  idiolect. Background To understand the meaning of language varieties, its important to consider how lects differ from  standard English. Even what constitutes standard English is a topic of hot debate among linguists. Standard English  is a  controversial term  for a form of the English language that is written and spoken by educated users.  For some linguists, standard English is a synonym for  good  or  correct  English  usage. Others use the term to refer to a specific geographical  dialect  of English or a dialect favored by the most powerful and prestigious social group. Varieties of language develop for a number of reasons: differences can come about for geographical reasons; people who live in different geographic areas often develop distinct dialects- variations of standard English. Those who belong to a specific group, often academic or professional, tend to adopt jargon that is known to and understood by only members of that select group. Even individuals develop idiolects, their own specific ways of speaking. Dialect The word  dialect- which contains lect within the term- derives from the Greek words  dia- meaning   across, between and  legein  speak.  A  dialect  is a regional or social  variety  of a  language  distinguished by pronunciation,  grammar, and/or  vocabulary. The term  dialect  is often used to characterize a way of speaking that differs from the  standard  variety of the language. Sarah Thomason of the  Linguistic Society of America  notes: All dialects start with the same system, and their partly independent histories leave different parts of the parent system intact. This gives rise to some of the most persistent myths about language, such as the claim that the people of Appalachia speak pure Elizabethan English. Certain dialects have gained negative connotations in the U.S. as well as in other countries. Indeed, the term  dialect  prejudice  refers to discrimination based on a persons  dialect  or way of  speaking.  Dialect prejudice is a type of  linguicism- discrimination based on dialect. In their article Applied Social Dialectology, published in Sociolinguistics: An International Handbook of the Science of  Language and Society, Carolyn Temple and Donna Christian observe: ...dialect prejudice is  endemic in public life, widely tolerated, and institutionalized in social enterprises that affect almost everyone, such as education and the media. There is limited knowledge about and little regard for    linguistic  study showing that all varieties of a language display systematicity and that the   elevated  social position of standard varieties has no scientific linguistic basis. Due to this kind of dialectic prejudice, Suzanne Romaine, in Language in Society, notes: Many linguists now prefer the term  variety  or  lect  to avoid the sometimes  pejorative  connotations that the term dialect has. Register Register is defined as the  way a speaker uses language differently in different circumstances. Think about the words you choose, your tone of voice, even your body language. You probably behave very differently chatting with a friend than you would at a formal dinner party or during a job interview. These variations in formality,  also called stylistic variation, are known as registers in linguistics. They are determined by such factors as social occasion,  context,  purpose, and  audience. Registers are marked by a variety of specialized vocabulary and turns of phrases, colloquialisms, the use of  jargon, and a difference in intonation and pace. Registers are used in all forms of communication, including written, spoken, and signed. Depending on grammar, syntax, and tone, the register may be extremely rigid or very intimate. You dont even need to use an actual word to communicate effectively. A huff of exasperation during a debate or a grin while signing hello speaks volumes. Jargon Jargon  refers to the specialized  language  of a professional or occupational group. Such language is often meaningless to outsiders. American poet  David Lehman  has described jargon as the verbal sleight of hand that makes the old hat seem newly fashionable; it gives an air of novelty and specious profundity to ideas that, if stated directly, would seem superficial, stale, frivolous, or false. George Packer describes jargon in a similar vein in a 2016 article in the New Yorker magazine: â€Å"Professional jargon- on Wall Street, in humanities departments, in government offices- can be a fence raised to keep out the uninitiated and permit those within it to persist in the belief that what they do is too hard, too complex, to be questioned. Jargon acts not only to   euphemize  but to license, setting insiders against outsiders and giving the flimsiest notions a scientific aura.†Ã¢â‚¬â€¹ Pam Fitzpatrick, a senior research director at Gartner, a Stamford, Connecticut-based research and advisory firm specializing in high tech, writing on  LinkedIn,  puts it more bluntly: Jargon is waste. Wasted breath, wasted energy. It absorbs time and space but does nothing to further our goal of persuading people to help us solve complex problems. In other words, jargon is a faux method of creating a sort of dialect that only those on this inside group can understand. Jargon has social implications similar to dialect  prejudice but in reverse: It is a way of making those who understand this particular variety of language more erudite and learned; those who are members of the group that understands the particular jargon are considered smart, while those on the outside are simply not bright enough to comprehend this kind of language. Types of Lects In addition to the distinctions discussed previously, different types of lects also echo the types of language varieties: Regional dialect: A variety spoken in a particular region.Sociolect: Also known as a  social dialect, a  variety of language  (or register) used by a socioeconomic class, a profession, an age group, or any  other social group.Ethnolect: A lect spoken by a specific ethnic group. For example, Ebonics, the vernacular  spoken by  some African-Americans, is a type of ethnolect, notes  e2f,  a language-translation firm.Idiolect:  According to e2f, the language  or languages spoken by each individual. For example, if you are multilingual and can speak in different registers and styles, your idiolect comprises several languages, each with multiple registers and styles. In the end, language varieties come down to judgments, often illogical, that are, according to Edward Finegan in Language: Its Structure and Use: ...imported from outside the realm of language and represent attitudes to particular varieties or to forms of expression within particular varieties. The language varieties, or lects, that people speak often serve as the basis for judgment, and even exclusion, from certain social groups, professions, and business organizations. As you study language varieties, keep in mind that they are often based on judgments one group is making in regard to another.

Sunday, November 3, 2019

Media Ethics (Philosophy) Essay Example | Topics and Well Written Essays - 1250 words

Media Ethics (Philosophy) - Essay Example And with this haunting one’s mind, there is basically nowhere to better start looking for the answer but in the very institution that is created for these dynamic exchanges – media. Recognizing the vast influence and the major role that mass media plays in he lives of people, Noam Chomsky’s definition of mass media strikes at the very heart of what it is all about. He claims that â€Å"the mass media serve as the system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs and codes of behavior that will integrate them into the institutional structures of the larger society.†1 If the very nature of mass media is what Chomsky describes it to be, it is but fitting for us to reevaluate the value of mass media, as we now know it. Edward S. Herman and Noam Chomsky in their book Manufacturing Consent: The Political Economy of the Mass Media claim that mass media is never really objective and fair in its account of what is happening around us, around the world. Rather, mass media since the start of the late modern period and made more significant after the end of World War II has been an institution that caters to the demands and whims of the capitalists owners and major stock holders in the field. Thus, tainting the noble start of media – to inform people. Chomsky is in fact claiming that media is in effect a tool that is being used for propaganda by the superstructure that dominates the society. And this is made possible because the â€Å"raw material of news must pass through successive filters, leaving only the cleansed residue fit to print. They fix the premises of discourse and interpretation, and the definition of what is newsworthy in the first place, and they explain the basis and operations of what amount to propaganda campaign.†2 And one of these filters is â€Å"anticommunism† as